If you're a homeowner in Bradenton, Sarasota, Lakewood Ranch, or anywhere along Florida's Gulf Coast, you've probably asked yourself: what does a custom pool actually cost? The internet will give you a range so wide it's useless. We're going to fix that.
This guide is based on real contracts we've signed in 2025 and 2026 — not national averages, not five-year-old data, and not numbers from a state where the ground doesn't freeze. If you're still comparing builders, start with our 10 questions to ask a pool builder before you talk pricing.
How Much Does a Custom Pool Cost in Florida?
A custom gunite pool in Southwest Florida typically costs between $60,000 and $150,000+ depending on size, shape, features, and site conditions. The average contract we sign is in the $78,000–$100,000 range.
That includes everything: engineering, permitting, excavation, steel, plumbing, electrical, gunite shell, interior finish, decking, equipment, and final walkthrough. No hidden fees.
What Factors Affect Pool Cost in SW Florida?
1. Pool Style & Size
This is the single biggest factor. A clean geometric lap pool on a standard lot is a completely different project than a freeform tropical lagoon with a grotto and raised spa.
| Pool Style | Typical Size | Price Range |
|---|---|---|
| Lap Pool | 300–400 sq ft | $60,000–$80,000 |
| Family Standard (oval/kidney) | 350–500 sq ft | $70,000–$90,000 |
| Modern Geometric | 400–600 sq ft | $75,000–$95,000 |
| Tropical Lagoon (freeform) | 500–700 sq ft | $85,000–$120,000 |
| Minimalist Luxury (infinity/vanishing edge) | 400–600 sq ft | $100,000–$150,000+ |
2. Interior Finish
The surface inside your pool affects both aesthetics and longevity. Standard white plaster runs $6,000–$8,000 and is included in most base quotes. Upgrading to quartz aggregate adds $2,000–$4,000 more than plaster (total $8,000–$12,000), while pebble finishes (like Pebble Tec) add $4,000–$8,000 more than plaster (total $10,000–$16,000). Pebble finishes last 15–25 years and resist staining better in Florida's climate — roughly twice the lifespan of basic plaster.
3. The Spa Question
An attached spa (hot tub integrated into the pool) typically adds $10,000–$15,000 to the project. It requires its own plumbing loop, jets, an air blower, and often a dedicated heater. Worth it for year-round use, especially in our mild winters.
4. Decking & Coping
Your deck is the frame around your pool. Brushed concrete is the most affordable option. Pavers are the most popular choice in SW Florida — they look great, handle heat well, and are individually replaceable. Travertine is the premium choice. Budget an additional $8,000–$20,000 depending on material and square footage.
5. Screen Enclosure
This is Florida. Bugs exist. A standard pool screen enclosure runs $15,000–$20,000 depending on size, screen type (20/20 is standard), height, and whether you need gutters or railing. Prices have increased significantly in recent years due to post-hurricane demand and material costs. Most of our clients include one.
6. Equipment & Automation
Modern pools run on variable-speed pumps, salt chlorine generators, LED lighting, and smart automation (like Hayward OmniPL). A fully automated setup — where you control your pool, spa, lights, and heater from your phone — typically adds $4,000–$8,000 over base equipment.
7. Site Conditions
This is the wildcard. Sandy soil (common here) is generally pool-friendly. But high water tables, difficult access for equipment, elevated lots requiring extra stem wall, or properties with rock can add $3,000–$15,000 in unexpected costs. This is exactly why we do a free site visit before quoting — so there are no surprises.
What's Included in a Gunite Pool Contract?
- Engineering and structural design
- All permitting and inspections
- Excavation and earth removal
- Steel reinforcement and gunite shell
- Plumbing and electrical
- Interior finish (plaster, quartz, or pebble)
- Coping and waterline tile
- Pool equipment (pump, filter, chlorinator)
- Pool wiring to your existing panel
- One month of free maintenance after completion
- Pool school — we teach you how to maintain it
Hidden Pool Costs: What's NOT Included?
- Landscaping and sod — we grade the area, but planting is on you
- Irrigation repair — if we cut through sprinkler lines during excavation
- Electrical panel upgrades — if your home's service can't handle the pool equipment
- HOA or association fees — some communities require separate permits
- Mesh safety barriers — required if you have children under 5 and no screen enclosure
How Much Are Monthly Payments on a Pool?
Most of our clients finance. Pool loans typically carry 8–12% APR depending on credit, lender, and whether the loan is secured or unsecured. On an $85,000 pool at 10% APR with a 15-year term, you're looking at roughly $910/month. Same-day approval is common, and there are no prepayment penalties. Use our financing calculator to see exact payments for your situation.
When you factor in the money you'd spend on family vacations, gym memberships, and weekend entertainment, the pool often pays for itself within a few years — plus it can add significant value to your property. In Florida specifically, pools are considered a standard home feature, and buyers in the Bradenton, Sarasota, and Lakewood Ranch markets consistently pay more for homes with custom gunite pools. For a deeper look at your options, check out our pool financing guide.
How to Save Money on a Pool in Florida
- Build in the off-season — Fall and winter builds sometimes move faster since demand is lower.
- Don't over-build for your lot — a well-proportioned pool on a standard lot looks better and costs less than cramming a resort pool into a small yard.
- Invest in equipment, not flash — a variable-speed pump and salt system will save you thousands in operating costs over the life of the pool.
- Get a 3D design first — seeing your pool in your actual backyard before breaking ground prevents expensive change orders.
- Work with one point of contact — factory builders rotate project managers. When the person who designed your pool is the same person on-site during the dig, problems get caught early.
"The number in your proposal is the number you pay. We don't do mid-project price hikes."
Is a Custom Pool Worth the Investment?
A custom gunite pool in SW Florida is a significant investment — but it's also one that you'll use almost every day of the year. The key is working with a builder who gives you a real price upfront, shows you exactly what you're getting in 3D, and doesn't surprise you halfway through. To understand the full timeline from contract to first swim, read our week-by-week construction timeline.
We offer free 3D design consultations for homeowners in Bradenton, Sarasota, Lakewood Ranch, Port Charlotte, and the surrounding Gulf Coast. No pressure, no obligation — just a clear picture of what your dream pool will look like and cost.
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Get Your Free Design →Frequently Asked Questions
How much does a basic pool cost in Florida?
A basic custom gunite pool in Southwest Florida starts around $60,000–$70,000 for a simple geometric shape with standard plaster finish. Most homeowners in the Bradenton and Sarasota area end up in the $78,000–$100,000 range once they add features like a sun shelf, paver deck, and upgraded interior finish.
Is it cheaper to build a pool in winter in Florida?
Fall and winter builds can sometimes move faster because demand is lower, which means fewer scheduling delays. The cost of materials and labor stays roughly the same, but you may get into the build queue sooner and finish before summer.
What is the most expensive part of building a pool?
The gunite shell itself — including excavation, steel reinforcement, plumbing, and the concrete spray — is the largest single cost. After that, decking and the screen enclosure are typically the next biggest line items in a SW Florida pool contract.
Do pools add value to homes in Florida?
Yes. In Florida's Gulf Coast market, pools are considered a standard home feature by most buyers. A well-built gunite pool with a screen enclosure adds meaningful resale value, especially in communities like Lakewood Ranch and Sarasota where outdoor living is a major selling point.
References
- Pebble finish lifespan: Pebble Technology International product specifications
- Pool financing rates: LightStream, Lyon Financial, HFS Financial — published rate sheets
Pricing reflects 2026 estimates for Southwest Florida and may vary by project. Final pricing is determined after a free site visit. Contact us for an accurate quote.